A concept that I have not yet to discuss in my blog would be the appeal to pity. I have already discussed appeal to fear, so I am going to talk about appeal to pity, which seems to me to be the opposite of one another. An appeal to pity is used quite often in organizations, like the American Red Cross. They use images and sad commentary to provoke us to help. Using the appeal to pity is not just about giving because you feel bad, but that your giving because you have the ability to help so you should send donations. An example of appeal to pity would be: “help Haiti the children are the ones that are suffering the most with no home or family. With a couple dollars months you can help this child survive.” When seeing this statement it makes you feel that I have all these nice things and should give back to the those less fortunate.
An appeal to emotion that would most affect me would me an appeal to pity. I can easily emphasize a lot to others. Whenever I see a sad advertisement, such as seeing the destruction in Japan, I just felt a huge wave of sadness. This caused me to donate money for them because I actually want to help them out. I think an appeal to pity affect to many people because they don’t want to be in that situation. I enjoy your example about the Haiti poster. I agree with you that looking at those posters with needy child or poor situation makes me feel that I am more fortunate and I should give back to the less fortunate.
ReplyDeleteThat was really a great example on appeal to pity. With appeal to pity your basically saying “please feel sorry for me and agree with my cause. You gain agreement by sympathy and show you have a cause deserving your empathy. .If you get someone one to put themselves in your shoes this method will work. The Red Cross definitely uses sympathy to get the donations that they need. They know that the images of underprivileged people in different countries will cause my people to empathize with them. Their advertisements have helped they get over millions of dollars in donations.
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